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The Market Insight Professional Music Xray™ is the most complete level of music science that we offer to music labels, professional producers and other industry professionals. This level of service provides the greatest amount of insight for promoting and marketing songs in a mass market by clearly defining each song’s target demographics (this is not nearly as obvious as it seems and a primary reason why so many singles fail).

As with the Full Score service, you get five scores: 1. Hit Score, 2. Color Score, 3. Metal Grade, 4. Periocity Score and 5. Classic Score.

In addition, you get a list of Similar Songs - the most closely related songs from the Hit Database as well a list of the most closely related songs from the Classic Hit Database. These are the songs that have the closest mathematical resemblance to your song. This information is invaluable to the marketing and promotion departments! This information may not seem useful but veteran users of our report can’t live without it. It’s very revealing and shows how most songs are targeting the wrong demographic.

1. Hit Score: Based on a logarithmic scale from 0 to 1000. A score of 700 or more means that your song falls within a hit cluster; i.e. it has optimal mathematical patterns.

2. Color Score: Related to the Hit Score, but aimed at making the report more understandable. Platinum Blue assigns a color code. Blue (as in Platinum Blue) is the highest color code one can achieve and it denotes a song with optimal mathematical patterns. If in addition to having optimal mathematical patterns, the song also sounds and feels like a hit AND is promoted and marketing effectively, evidence indicates the song will likely be successful in the market.
3. Metal Grade: (Optional) The Metal Grade ranges from Platinum to Copper. The Metal Grade is the ONLY score in our service repertoire that is subjective and not based on objective and mathematical scoring techniques.

Platinum Blue has gathered a team of currently active and former industry A&R executives that listen to your music. These executives are on rotation; you cannot choose which executive(s) will listen to and evaluate your music. We do guarantee however that it will be someone on our current roster (see below), that the music will be kept absolutely confidential within Platinum Blue. Nevertheless, we understand some clients will not want their music heard by human ears so clients are free to opt out of receiving this score.

If the song sounds like a smash hit to the listening executive (independently of any of your other Platinum Blue scores) it will receive a Metal Grade ranking of Platinum. A solid hit sound will get a grade of Gold, a marginally good sounding song will receive a Silver grade. A song that probably isn’t going to be a hit based on its sound will get a grading of Bronze and a song with absolutely no hit potential according to the listening A&R executive will get a Metal Grade of Copper.

Platinum: Smash Hit Sound; Gold: Solid Hit Sound; strong>Silver:Marginal Hit Sound; Bronze: Unlikely Hit Sound; Copper: No Hit Sound

The listening executive will be identified to you on your report by his/her initials.

 

Current roster of A&R executives:

• Ric Wake (RW)
• Peter Swartling (PS)
• Jeff Bova (JB)
• Andrew Fiegenbaum (AF)

• Periocity Score: The Periocity Score deals with current market conditions. There are roughly 60 mathematical patterns to which hit songs conform but not all of the patterns are active in the market at any one time. Usually the songs in the Top 30 at any one time conform to only 12 to 15 of the possible 60 patterns. Your song may score as a hit but may conform to a pattern that is currently inactive, meaning that your song may still perform well but probably not as well as it would if it conformed to an active pattern. A Periocity Grade of 650 or better generally means the song you tested conforms to a currently active pattern.

  A score below 650 means there will probably be a more appropriate time to release your song in the market. Platinum Blue cannot currently predict when a pattern will become active. We’re working on that!

  Classic Hit Grade: The Classic Hit Grade is generated by mathematically comparing your song to a database of classic hit songs from the past 50 years. A good score is generally considered to be above 550. Such a score is an indication that the song will be more than a flash in the pan hit (if it becomes at hit at all) and could endure over time. In the best of cases it indicates the song you tested has the mathematical patterns of classic hit songs and could become one itself.

  Market Insight Professional Music Xray™: $1,000 per song or $5,000 per cd (up to 12 songs).

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